Marketing for remodelers
Your before/afters are ads waiting to run
High-ticket remodels deserve better than shared portal leads. We turn your finished projects into direct demand — and we've got the receipts: 274 leads at $18.86 each for a renovation client.
✓ Month-to-month ✓ No contracts ✓ You own everything
Sound familiar?
Where remodeler marketing goes wrong
Competing on portals with tire-kickers
Portal leads for a $60K kitchen behave like leads for a $200 faucet fix — shared, price-shopped, slow to close. Direct demand from your own marketing behaves like referrals.
Beautiful work nobody sees
Your portfolio is your best salesperson and it’s trapped in your phone’s camera roll. We turn finished projects into ads, posts, and website proof that pre-sells the next client.
Feast-or-famine project flow
Big projects end and the pipeline behind them is empty. A steady demand system keeps design consults booked while current jobs finish.
The proof
274 leads. $18.86 each. ~$2M pipeline.
A home-renovation client, 3.5 months, $5,167 in Meta ad spend. The system: creative from their real projects, tight local targeting, a landing page built to convert, and tracking that told us weekly which ads produced consults — not just clicks. This is the playbook we run for remodelers.
Straight answers
Remodeler questions, answered straight
How do remodelers get high-end kitchen and bath leads?
Meta is the remodeler’s unfair advantage: kitchens and baths are visual, and your before/afters stop the scroll of exactly the homeowners planning one. Google search catches the "ready now" segment. Together — with a portfolio site that closes — you get direct leads that never touched a portal. Our home-renovation client’s numbers: 274 leads at $18.86 each, roughly $2M in pipeline.
What does a remodeling lead cost?
On Meta with strong project creative, often $15–$50 for kitchen/bath inquiries — our documented client case ran $18.86. Google search costs more per lead but arrives readier to buy. Both beat shared portal leads on close rate in our experience, because the homeowner chose you specifically.
We do design-build. Does your approach fit?
Well — design-build’s longer consult-to-contract path is a tracking problem more than a lead problem, and tracking is our spine. You’ll see which campaigns produce signed design agreements, not just form fills.
Can you market remodels and new builds together?
Yes — many of our conversations start exactly there. The audiences and messages differ, so we run them as separate campaigns under one measured system. See the home builder page for the new-build side.
See what your website is costing you
Free scored audit of your remodeling website — see whether it's doing your portfolio justice before the next ad dollar hits it.