Marketing for roofers — only roofers on this page
Roofing marketing that works between storms too
Stop racing four competitors to a shared lead. We build roofing companies their own demand system — ads, website, and tracking that turn clicks into booked roofs, storm season or not.
✓ Month-to-month ✓ No contracts ✓ You own everything
Sound familiar?
The three ways roofers bleed money on marketing
Bought leads, shared five ways
Portal leads go to you and four competitors, and the fastest dialer wins. You’re paying to race. Ads and search presence you own produce leads that called YOU.
Storm-season feast, off-season famine
Hail pays the bills, then the phone dies. A year-round demand system — search, ads, and retargeting — smooths the calendar so crews stay busy between storms.
"Marketing" you can’t verify
Reports full of impressions, none of them connected to a booked roof. We wire tracking first, so you see cost per booked job by channel — every week.
What we build for roofers
Your own pipeline, not rented leads
- Google Search + Local Service Ads capturing homeowners searching "roofer near me" and "roof replacement [your city]"
- Meta campaigns with your drone shots, before/afters, and reviews — demand creation plus retargeting
- A fast website built to convert a stressed homeowner with a leaking roof into a booked inspection
- Tracking from click to signed contract, so winter budget decisions run on data, not vibes
- Social presence that verifies you're real when they check — because they always check
Straight answers
Roofer questions, answered straight
How do roofers get leads without buying them?
Three owned channels: Google (search ads + Local Service Ads reaching people actively looking for a roofer), Meta (demand creation and retargeting with your real jobs), and a fast website that converts both. Unlike portal leads, these called you first and aren’t shared with competitors.
What does a roofing lead cost?
2026 benchmarks: roughly $120+ per lead on non-branded Google search, $40–$120 via Local Service Ads, and often well under $100 on Meta with the right creative. Your metro changes everything — Dallas hail season is a different market than a steady repair market. We’ll estimate your numbers on a strategy call.
Do you understand insurance restoration work?
We know the demand patterns — storm surges, supplement timelines, the retail-vs-restoration split — and build campaigns accordingly. We market to homeowners; we don’t do storm-chasing lead flips. If your model is retail or hybrid, our year-round system fits best.
Do you work with my competitors too?
Not if you take market exclusivity — a premium option locking one roofer per metro. Ask about it on the strategy call.
See what your website is costing you
Free scored audit of your roofing website — speed, lead capture, tracking, SEO signals. See it before your competitors do.