Google & Meta Ads Management
Ads that buy booked jobs, not clicks
Ads managed on the only number that matters: what a booked job costs you. Search, LSA, and Meta — built for contractors, measured to the dollar.
✓ Month-to-month ✓ No contracts ✓ You own everything
The problem we fix
"We tried ads once. Waste of money."
We hear it constantly — and inside those old accounts the story is almost always the same: broad keywords burning budget, ads pointing at a slow homepage, and zero conversion tracking, so nobody could tell which half of the spend was working. The ads didn't fail. The system around them was never built.
What's included
The full system, not just campaigns
- Google Search campaigns built around your highest-value jobs — not broad "roofing" clicks
- Local Service Ads (LSA) setup and management — often the cheapest booked calls in the account
- Meta (Facebook/Instagram) lead campaigns with creative from your real jobs and reviews
- Landing pages matched to each campaign — ads never dump traffic on a generic homepage
- Negative-keyword and budget discipline reviewed weekly, not "set and forget"
- Conversion tracking on every form and call, so optimization runs on booked jobs
Proof
$5,167 in, ~$2M pipeline out
A home-renovation client's Meta campaigns produced 274 leads at $18.86 each in three and a half months. The difference wasn't a secret tactic — it was tracking-informed creative, tight targeting, and weekly optimization on real cost-per-job data.
See the case studiesStraight answers
Ads questions, answered straight
How much do Google Ads cost for contractors?
Industry benchmarks for roofing in 2026 sit around $10 per click and roughly $120+ per lead on non-branded search, with Local Service Ads often cheaper at $40–$120 per lead. Your market and trade change the math — on a strategy call we’ll estimate real numbers for your metro before you spend anything.
Google Ads or Meta ads — which should I run?
Google captures people already searching for your trade — highest intent, highest cost. Meta creates demand and retargets — cheaper leads that need faster follow-up. Most contractors with $8K+ job values should eventually run both; where to start depends on your budget and how quickly your team follows up.
What budget do I need to start?
Enough for your market to produce meaningful data — usually a committed few months at a spend level we calculate from your metro’s actual click costs. If your budget is too small to work, we’ll say so before you spend it, not after.
Do I keep my ad accounts if we part ways?
Yes — always. Campaigns are built in accounts you own. Month-to-month engagement, full ownership, complete campaign history stays with you.
See what your website is costing you
We'll audit your website and current setup free — including whether your market's click costs make ads viable right now.