Digital Hark

Texas · Houston · Dallas–Fort Worth · Austin · San Antonio

Marketing for Texas contractors: roofers, remodelers and more

Hail and hurricane seasons, Texas ad rules, city permits and Texas texting rules: we build your ads, landing pages and replies around how Texas really works.

Show me where my leads go

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A roofing crew replacing the roof of a brick home in Texas
EXAMPLE · STORM ALERTHail reportedFort Worth area
EXAMPLE · NEW LEADRoof inspection requestReply sent in seconds
Short answer: Texas is Digital Hark's first focus. We help roofers, remodelers, tree service companies, home builders, concrete, painting and landscaping companies in Houston, Dallas–Fort Worth, Austin and San Antonio get high-quality leads that are ready to talk, reply fast, and see which ads bring the signed jobs you log.

Roofing

Hail season shapes roofing demand in Texas

Texas has had more major hail events than any other state for 10 years in a row (2015–2024). Since 2000, Potter County (Amarillo), Tarrant County (Fort Worth) and Lubbock County are among the Texas counties with the most severe hail days. In 2025 Texas again led the country, with 902 major hail events according to the Insurance Information Institute.

902major hail events in Texas, 2025
1,123record year, 2023
10years in a row as the No. 1 state (2015–2024)

Sources: Insurance Information Institute via Texas Public Radio, May 18, 2026 (2025); IBHS / NWS Storm Prediction Center data via Roofing Contractor, June 2, 2025 (earlier years).

How we get you ready for the next storm

  1. 1Before hail season

    Ads, landing page and replies ready, so you are not building them on storm day.

  2. 2Storm day

    Targeting adjusts toward the ZIP codes a storm just hit, inside your real service area.

  3. 3Lead comes in

    Homeowners can contact more than one roofer, so a fast, clear reply helps you stand out.

  4. 4Your team takes over

    Your team calls and inspects. You see which ads bring the signed jobs you log.

Know the rules

Texas rules that shape roofing ads

Texas has clear rules for roofers who work on insurance claims (Texas Department of Insurance, “Roofing and insurance: know the law”, updated March 2025). Websites and ads count. A roofer or contractor may not act as a public insurance adjuster or advertise it, may not offer to waive, rebate or absorb a homeowner's deductible, and contracts of $1,000 or more paid by an insurance settlement must include a deductible notice.

What your ads say

  • A clear offer for your real service area
  • A fast reply and an honest next step
  • Your real work, reviews and process
  • Ad videos and images made for Texas homeowners and your service area

What your ads never say

  • “We handle your insurance claim”
  • “We cover your deductible”
  • “We get you every dime you are owed”

This is not legal advice. Please check your own contracts and ads with your lawyer.

Related guide: Roofing marketing after a Texas hail storm: what's allowed, what works and when to start

Fast replies

Texting leads in Texas

Since September 1, 2025, Texas law (SB 140) covers marketing text messages under the Texas telephone solicitation rules, and some businesses that send them must register with the state.

  • We reply only to people who asked for a quote through your form.
  • Text replies go out only when the person agreed to receive texts.
  • This is not legal advice. Please ask your lawyer whether registration applies to your business.
A newly remodeled kitchen with a large island

Remodeling

For Texas remodelers: trust decides the job

Texas has no state license for general contractors or remodelers. The state commission that registered home builders was abolished in 2009. Cities handle contractor registration and permits instead. So homeowners look hard at your reviews, your photos and how you communicate before they invite you in.

Pages that show your real work

Your projects, your service area and how your process works.

Budget and timeline up front

Forms that ask for budget range and timeline, so you know more before you reply.

Follow-up for slow decisions

A CRM with follow-up guidance, so your team follows up at the right time. Kitchen and bathroom projects can take weeks to decide.

Service areas

Where we start in Texas

Dallas–Fort Worth, Houston, San Antonio and Austin first, and any Texas service area you cover. We set targeting by the areas you really serve, not by the whole state.

Trades we help in Texas: roofing, remodeling, tree service, custom home builders, concrete, painting and landscape design and installation.

Where we start High-hail areas named above

Dallas–Fort WorthHoustonSan AntonioAustinAmarilloLubbock

Simplified map, not to scale.

By metro

How is contractor marketing different in Houston, Dallas–Fort Worth, Austin and San Antonio?

The basics are the same everywhere: clear ads for your real service area, a fast reply and honest numbers. What changes is the season, the weather risk and the city rules your team works under. When you compare contractor marketing agencies in Houston, Dallas–Fort Worth, Austin or San Antonio, ask each one how it handles these local points.

Houston

The Atlantic hurricane season, which reaches the Gulf Coast, runs from June 1 to November 30. After Hurricane Beryl in July 2024, the Texas Department of Insurance reminded contractors of the deductible and adjusting rules. A residential re-roof generally needs a city permit through Houston's iPermits system (very small jobs under 100 square feet are exempt). Have your storm ads, landing page and replies ready before the season, not after a storm. For Houston remodelers and home improvement companies, homeowners compare reviews and project photos, so your ads and landing page should show real projects from the areas you serve.

Dallas–Fort Worth

Tarrant County is among the Texas counties with the most severe hail days, so roofing demand comes in bursts after storms. Dallas requires a re-roof permit when a large section or the whole roof is replaced, and Fort Worth asks door-to-door sellers for a registration certificate and limits the hours they can knock.

Austin

The City of Austin asks general contractors to register before they pull building and trade permits. Oak wilt is a risk in parts of Central Texas, so the Texas A&M Forest Service advises avoiding oak pruning from February through June. Watering rules change by stage, which affects landscape installs.

San Antonio

San Antonio has its own peddler and canvasser license for door-to-door sales, and its water utility (SAWS) moves between watering stages during droughts, so check the current stage before you plan planting or new lawns for a client. Hail and summer heat shape roofing and concrete schedules too.

Rules and stages change. Check your city's current rules before you advertise or start work. This is not legal advice.

Helpful guides

Common questions

Does Texas require a state license for roofers or general contractors?

Texas does not have a statewide license for general contractors or roofers; the state commission that registered home builders was abolished in 2009. Roofers can choose a voluntary license from RCAT, and cities such as Austin require contractor registration and permits. Check your city's rules, and ask your lawyer if you are unsure.

Can a Texas roofer offer to cover the insurance deductible in an ad?

No. The Texas Department of Insurance says it is illegal to offer to waive, rebate or absorb a homeowner's deductible, including in ads and on websites. Contracts of $1,000 or more paid by an insurance claim must include a notice that the homeowner pays the deductible. This is not legal advice.

Can a contractor handle the insurance claim for a homeowner in Texas?

No. Texas law does not let a contractor act as a public adjuster, or advertise adjusting services, for a property it works on or may work on. Your team can explain your work and estimate; the homeowner and their insurer handle the claim.

Do I need a permit to knock on doors after a storm in Texas?

Often, yes. Many Texas cities require a solicitor permit or registration. Fort Worth, for example, issues a registration certificate and limits door-to-door hours, and San Antonio has its own peddler and canvasser license for door-to-door sales. Check your city before you send a crew out.

Can I text Texas leads who filled out my form?

Generally yes, when they asked you to contact them and agreed to texts. Federal TCPA rules apply too. Since September 1, 2025, Texas law (SB 140) covers marketing texts under its telephone solicitation rules. We send automatic replies only with consent. Ask your lawyer whether registration applies to your business.

Do you only work in Texas?

No. Texas is our first focus. We also work with US roofers, remodelers and related contractors in other states.

Do you call my leads or handle claims?

No. We never call your leads, sell jobs or act as an adjuster. We bring the leads, set up instant replies where your plan includes them, and give your team a CRM with a follow-up plan. Your team calls, inspects and signs the jobs.

Your free Growth Diagnosis is a 45–60 minute call, then a short written summary of your top three lead leaks. On the call, we walk you through campaigns our team has run, live on screen.

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No long contract needed: month-to-month, or 3- and 6-month packages. You pay Meta and Google directly for ad spend, and you own every account, page and lead.

Sources

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