Digital Hark

Facebook and Instagram ads

Meta ads for roofers, remodelers and contractors

Review my Meta ads for free

We reply within 24 hours

Your companySponsoredExample

Storm damage this spring? A local crew can check your roof and send you photos of what they find.

Request a roof inspectionShort form

  • New lead: roof leakInstant reply sent
  • Tracked to the signed jobMarked by your team in the CRM

Short answer: We plan, build and run Facebook and Instagram ad campaigns for US roofers, remodelers and other home-service contractors. Campaigns send leads to a landing page or a lead form, new leads get an instant automatic reply (where included), and tracking shows which ads bring the appointments your team books and the jobs it signs, not just which ads get clicks.

What you get

What is included

Everything needed to run Facebook and Instagram ads for a roofing or remodeling business, measured on the jobs your team signs.

  • Campaign plan

    Based on your Growth Diagnosis: your offers, your service area and the homeowners you want to reach.

  • Ads, audiences and lead forms

    Ad setup: audiences, ads and lead forms or a landing page.

  • Ad videos and images

    Professional ad videos and images in every plan, or as its own monthly package, including your own job-site clips edited into ads.

  • Pixel and Conversions API

    Meta Pixel and Conversions API, as part of tracking, so Meta learns from real requests.

  • Daily checks

    Daily monitoring and regular changes based on the jobs your team logs in the CRM.

  • Clear weekly reports

    Reporting on cost per lead, cost per appointment your team books and cost per signed job.

Show me where my leads go

How it works

From plan to signed jobs, step by step

  1. Week 1

    Plan

    We turn your Growth Diagnosis into a campaign plan: offers, audiences, service area and the lead form or landing page.

  2. Week 2

    Launch

    Ads go live after your yes. New leads get an instant automatic reply (Growth System and Growth Partner plans).

  3. Weeks 3–6

    Learn

    We check the ads every day and compare them by the jobs your team marks in the CRM, not by clicks.

  4. Month 2 on

    Grow

    More budget behind the ads that bring signed jobs, less behind the rest. Step by step, with your yes.

Our guide to Facebook ads for contractors explains how it works.

Ad spend → won jobs

Every $1 spent on ads came back as over $14 in won jobs, from 1,731 leads.

Value of jobs the client marked as won — not cash collected. Every business is different; we don't promise results.

See all won jobs on our results page

Who does what

We build and run the system. Your team sells.

Digital Hark

  • Plans and runs your Facebook and Instagram campaigns
  • Makes or edits the ad videos and images (in every plan, or as its own package)
  • Sets up the Pixel, Conversions API and lead forms
  • Sends instant replies to new leads (Growth System and Growth Partner plans)
  • Reports cost per signed job every week

Your team

  • Calls the leads
  • Books the inspections or consultations
  • Quotes, sells and signs the jobs
  • Marks booked and signed jobs in the CRM

You own the ad account and every lead. You pay ad spend directly to Meta.

Show me which of my Meta ads are worth keeping

Helpful guides

Keep exploring

Where this fits in your growth system

Common questions

Who pays for the ad spend?

You pay ad spend directly to Meta. Our fee is separate. The ad account belongs to you.

Who makes the ads?

We plan the campaigns and prepare the ads with you, using real photos of your work where possible.

How much should I spend on Meta ads?

It depends on your service area, your offers and how many jobs your team can take on. We suggest a starting budget after the free Growth Diagnosis, and you pay it directly to Meta. Then we move budget toward the ads that bring signed jobs.

Are Facebook leads lower quality than Google leads?

They can be, when the ad and the form make it too easy to click. We use clear offers, a few qualifying questions and an instant reply, so more leads are ready to talk. We judge every ad by the jobs your team signs, not by the number of leads.

How soon will I see leads from Meta ads?

Leads can start once the ads go live, but the first weeks are a learning period while Meta finds the right homeowners in your area. We check the ads every day and show you what we learn in your weekly report. We never promise a fixed number of leads.

Find out where your leads are being lost

Book a free Growth Diagnosis. We review your ads, website and follow-up, and send you a short written summary of the top leaks and what to fix first.

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