Digital Hark

Google Search ads

Google Search ads for roofers, remodelers and contractors

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roof repair near me

SponsoredExample

yourcompany.com › roof-repair

Roof Repair in Your Area | Local, Licensed Crew

Leaks and storm damage. Free inspection with photos. Call us or request a visit online.

  • Call from the adCounted, with the keyword
  • Wasted search blocked"roof repair jobs"

Short answer: We build and run Google Search ad campaigns for US roofers, remodelers and other contractors. Your ads show when local homeowners search for a roofer, remodeler or tree service. Calls and form requests are tracked, new leads get an instant automatic reply (where included), and we report what each signed job cost, based on the jobs your team logs.

What you get

What is included

  • Keyword and area plan

    Keyword and service-area plan based on your Growth Diagnosis.

  • Search campaigns

    Search campaigns, ad copy and negative keywords to cut wasted clicks.

  • Call and form tracking

    Conversion and call tracking, so every call from an ad is counted.

  • Daily checks

    Daily monitoring and changes based on the jobs your team logs in the CRM.

  • A page that matches

    Each ad group sends homeowners to a landing page for that one service.

  • Clear weekly reports

    Reporting on cost per lead, cost per appointment your team books and cost per signed job.

Search terms

Pay for the searches that turn into jobs

Your ads should show when a homeowner needs a roofer or remodeler, not when someone looks for a job or a DIY video.

Searches we go after Example

  • roof repair near me
  • roof replacement
  • storm damage roof inspection
  • kitchen remodeler near me
  • bathroom remodel contractor
  • walk-in shower installation

Searches we block

  • roofing jobs
  • DIY roof repair
  • shingles for sale
  • remodeling salary
  • how to tile a shower

Negative keywords keep your ads away from these searches.

Check my account for wasted clicks

How it works

The first months, week by week

  1. Week 1

    Plan

    Keywords, service area and offers from your Growth Diagnosis. Call and form tracking goes in first.

  2. Week 2

    Launch

    Search campaigns go live after your yes, each with its own landing page and an instant reply for new leads (Growth System and Growth Partner plans).

  3. Weeks 3–6

    Cut the waste

    We read the real search terms every week, block the ones that waste money and keep the ones that bring calls.

  4. Month 2 on

    Grow what works

    More budget for the keywords that bring signed jobs, based on the jobs your team marks in the CRM.

Our guide to Google Ads for contractors explains how it works.

Who does what

We build and run the system. Your team sells.

Digital Hark

  • Plans keywords, service area and offers
  • Builds and runs your Search campaigns
  • Blocks wasted searches with negative keywords
  • Sets up call and form tracking
  • Reports cost per signed job every week

Your team

  • Answers the calls from your ads
  • Books the inspections or consultations
  • Quotes, sells and signs the jobs
  • Marks booked and signed jobs in the CRM

You own the Google Ads account and every lead. You pay for clicks directly to Google.

Show me which searches waste my budget

Helpful guides

Keep exploring

Where this fits in your growth system

Common questions

Who pays for the clicks?

You pay ad spend directly to Google. Our fee is separate. The Google Ads account belongs to you.

Do you track phone calls?

Yes. Call tracking is part of our tracking setup, so calls from ads are counted, not only form fills.

Should I run Google ads or Meta ads?

Often both. Google reaches homeowners who are already searching for a roofer or remodeler. Meta reaches homeowners in your area before they search. The free Growth Diagnosis shows which one to start with for your service area, your offers and your budget.

How do you stop wasted clicks?

We add negative keywords at setup and review the real search terms every week, so your ads stop showing for searches about jobs, DIY repairs or supplies. You see the effect in your weekly report as cost per lead and cost per signed job, not as clicks.

How long before Google ads bring results?

The first weeks are a learning period. We check the account every day, cut searches that waste money and keep what brings calls and requests. We never promise a ranking or a fixed number of leads, and you can check every number yourself in your own account.

Do you run Google Local Services Ads?

Yes. Local Services Ads are part of our Growth Partner plan, and we can add them as an extra campaign on other plans. Google checks your business before the ads can show, and you pay for valid leads, not clicks.

Find out where your leads are being lost

Book a free Growth Diagnosis. We review your ads, website and follow-up, and send you a short written summary of the top leaks and what to fix first.

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