Digital Hark

Tracking, included

Tracking that shows your cost per signed job

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One lead, tracked end to end Example

  1. AdSpend, clicks and leads per campaign
  2. LeadForm or phone call, with the source
  3. AppointmentBooked by your team, logged in the CRM
  4. Signed jobMarked by your team in the CRM

Cost per signed jobAd spend ÷ jobs your team signed

Short answer: We set up tracking for US roofers, remodelers and other home-service contractors so you can see which ads bring the appointments your team books and the jobs it signs. This covers Google Analytics 4, Google Tag Manager, Meta Pixel with Conversions API, and call tracking. Tracking is included with our services because we report cost per signed job.

What we track

Every step from the ad to the signed job

Clicks alone don't pay the bills. We connect each step, so you can see what a signed job really costs.

  1. Ad

    Spend, clicks and leads per campaign.

  2. Lead

    Form fills and phone calls, with the source.

  3. Appointment

    Inspections or consultations your team books (logged in your CRM).

  4. Job

    Jobs your team signs (logged in your CRM), and your cost per signed job.

Read more: what cost per signed job means and how to calculate it.

See what my tracking misses

What we set up

The tools behind the numbers

  • Google Analytics 4

    Visits, forms and calls on your site and landing pages.

  • Google Tag Manager

    One place for every tag, so changes are quick and clean.

  • Meta Pixel and Conversions API

    Meta learns from real requests, not only clicks.

  • Call tracking

    Calls from ads are counted, not only form fills.

  • CRM stages

    Booked and signed jobs, marked by your team in a few seconds.

  • Weekly report

    Cost per lead, cost per booked appointment and cost per signed job, in plain words.

All campaigns, all years

Our ad campaigns have brought leads that our clients turned into over $15 million in won jobs.

Value of jobs the client marked as won — not cash collected. Every business is different; we don't promise results.

See all won jobs on our results page

How it works

Three steps, before any ad money is spent

  1. Check: we look at what you track today and what is missing, as part of the free Growth Diagnosis.
  2. Set up: GA4, Tag Manager, Meta Pixel and Conversions API, call tracking and the CRM stages, tested end to end.
  3. Report: every week you see cost per lead and cost per signed job, from the jobs your team marks in the CRM.

Who does what

We build and run the system. Your team sells.

Digital Hark

  • Sets up GA4, Tag Manager, the Meta Pixel and Conversions API
  • Sets up call tracking and the CRM stages
  • Tests every form and call from click to CRM
  • Reports cost per signed job every week

Your team

  • Marks booked appointments in the CRM
  • Marks signed jobs in the CRM
  • Calls, quotes and sells the jobs

You own every account and all the data.

Help me see what a signed job really costs me

Helpful guides

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Where this fits in your growth system

Common questions

Is tracking an extra cost?

No. Tracking is included with our services, because we cannot report cost per signed job without it.

What is cost per signed job?

Your total marketing spend for a period divided by the number of jobs signed from that marketing in the same period.

Do I need a CRM for this?

Yes, a simple one. Cost per signed job needs your team to mark booked and signed jobs, so we set up the CRM and show your team how. It takes a few seconds per lead. If you already use a CRM, we work with it where we can.

Why do Meta, Google and my CRM show different numbers?

Each platform counts in its own way, so they rarely match. We use your CRM as the final word for booked and signed jobs, and the ad platforms for spend and clicks. Your weekly report explains any big gap in plain words.

Who owns the tracking data?

You do. Tracking runs in your own Google and Meta accounts and your own CRM. We use the data only to measure and improve your marketing, we never sell it, and you keep everything if you stop working with us.

Find out where your leads are being lost

Book a free Growth Diagnosis. We review your ads, website and follow-up, and send you a short written summary of the top leaks and what to fix first.

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