Digital Hark

Roofing marketing agency for US roofing companies

You pay for roofing leads. How many become signed roofs?

Most roofers do not need more leads. They need the right homeowners, a reply within minutes and a clear view of which ads bring signed jobs. That is what we build with you.

Show me where my roofing leads go

Free Growth Diagnosis · We reply within 24 hours

Short answer: Digital Hark is a growth marketing company for US roofers. We build one growth system: Meta and Google ads, professional ad videos and images, landing pages, tracking, instant replies (where included), a CRM with a follow-up plan, a sales playbook and weekly reports. You see which ads bring the jobs your team signs, and you own every account.

Sound familiar?

Common frustrations for roofing owners

Typical problems we look for in a Growth Diagnosis. These are examples, not client quotes.

  • We spend money on ads every month, but I can't tell you which ad brought our last signed roof.
  • Half the leads never answer the phone. By the time we call back, they already picked someone else.
  • We get calls from outside our area, renters, and people who only want a free price.
  • After a storm we are flooded. Two weeks later it's quiet, and we start from zero again.

If one of these sounds like your company, the problem is usually not the ads alone. It is what happens between the ad and the signed contract.

Example · a busy evening

Missed callHomeowner, roof leak

New form leadStorm damage · no reply yet

Missed callSame homeowner, calling again

Ad reportLots of clicks. Which ones signed? Unknown.

Why leads don't become jobs

Where the money leaks between the ad and the signed roof

The adWrong homeowners

Ads reach people outside your area or people with no plan to buy.

The first replyToo slow

Homeowners ask several roofers. The first to answer often gets the inspection.

The follow-upForgotten leads

A missed call becomes a lost job when nobody has a list of who to call next.

The numbersNo link to jobs

Budget goes to the cheapest clicks, not to the ads that bring signed roofs.

Find my lead leaks

Try it with your numbers

What does a signed roof really cost you?

Cost per lead looks good on a report. Cost per signed job is what pays the bills. Put in last month's numbers and see the difference. Nothing is saved or sent.

Find the leaks costing me roofs

Cost per lead–

Leads that signed–

Cost per signed job–

Cost per signed job = monthly ad spend ÷ jobs your team signed.

Your growth plan

What the first 90 days look like

  1. Week 1

    Free Growth Diagnosis

    We review your ads, website, tracking and follow-up and show you the three biggest leaks. You decide if you want our help.

  2. Weeks 1–2

    Fix the base

    Tracking from click to signed job, a landing page for roof inspections, instant replies (Growth System and Growth Partner plans) and the CRM for your team.

  3. First 10–15 days of ads

    Learning period

    Google and Meta ads go live in your real service area. We check them every day while the platforms learn.

  4. Month 2

    Cut the waste

    We switch off ads that bring form fills but no inspections, and move budget to the ones your team signs.

  5. Month 3

    Grow what works

    More budget only where cost per signed job is healthy. Storm plan ready, so you can turn ads up quickly after hail or wind.

Every week: cost per lead, reply speed and cost per signed job, in plain words. Results vary by market; we never promise a number of leads.

Show me how my roofing business can grow

What we do for you

Your complete growth system, built by one team

Google Search ads

Reach homeowners who search "roof repair near me" or "roof replacement" right now, only in the ZIP codes you serve. Repair, replacement and storm get their own ads.

More about Google ads

Facebook and Instagram ads

Reach homeowners in your area before they search, with a clear offer like a free roof inspection, and a short form with a few qualifying questions.

More about Meta ads

Ad videos and images

Storm, repair and replacement ads with clear, professional visuals — or your own crew and job-site clips edited into ready-to-run ads.

Landing page

One page, one offer, one short form. Fast on phones, clear about your service area, built to turn visitors into inspection requests.

More about landing pages

Tracking

From the first click to the signed job, so you see cost per signed job by ad and campaign. Included with our services.

More about tracking

Instant lead replies

On Growth System and Growth Partner plans, every new lead gets an automatic reply within seconds (by email; Growth Partner adds text messages, only with the homeowner's consent). On every plan, your team gets an alert to call.

More about instant replies

CRM, follow-up plan and sales playbook

A simple CRM that shows who to call and when, a follow-up plan for leads that don't answer, and a playbook for your team. Your team does the calls and the selling.

Who does what

Digital Hark

  • Runs your Google and Meta ads (one or both, by plan)
  • We make the ad videos and images (in every plan)
  • Builds the landing page
  • Sends instant replies to new leads (Growth System and Growth Partner plans)
  • Sets up CRM, follow-up plan, playbook
  • Reports cost per signed job weekly

Your team

  • Calls the homeowners
  • Books the roof inspections
  • Sells and signs the jobs
  • Marks signed jobs in the CRM

You own every ad account, page and lead.

Show me which part of my roofing system to fix first

Storm season

Ready before the next hail storm, not after

  • Ads that turn up quickly for the hit area, and down when the wave passes
  • Instant replies (Growth System and Growth Partner plans), because homeowners contact several roofers at once
  • A follow-up list, because storm leads often need several tries
Get my storm-ready review

Retail and storm work

How is retail roofing marketing different from insurance and storm roofing?

Retail roofing, meaning repairs and replacements the homeowner pays for, is searched all year, so Google Search ads and a strong Google Business Profile fit well. Insurance and storm roofing spikes after hail, wind or hurricanes, so speed, a ready landing page and wording that stays inside insurance rules (no deductible offers, no claim handling) matter most. We work with both, and each gets its own ads, form questions and tracking.

In Texas, ads and websites must follow the Texas Department of Insurance rules on deductibles and adjusting. Our Texas page and our guide on roofing marketing after a Texas hail storm explain them.

Before you hire anyone

How do you choose a roofing marketing agency?

Ask any roofing marketing agency, including us, these five questions. Then ask to see real campaign reports, live on screen, before you sign.

  • Will I own the Google and Meta ad accounts, the landing pages and every lead?
  • Will I see cost per signed roof every week, from the jobs my team logs?
  • What is the plan for the next hail or wind storm, before it happens?
  • How do you keep ads within the insurance and deductible rules where I work (we start with Texas)?
  • Are month-to-month terms available, and can I see real campaigns first?

Building your own leads instead of buying them? Our guide on roofing lead generation compares shared, exclusive and your own leads. On your free Growth Diagnosis, we walk you through campaigns our team has run, live on screen. See how we work and how we measure results.

Honest about what we promise

We promise

  • Clear targeting in your real service area
  • Instant replies to new leads (Growth System and Growth Partner plans)
  • A follow-up plan your team can use
  • Weekly numbers you can check yourself
  • Month-to-month terms available

We never promise

  • A fixed number of leads
  • A ranking on Google
  • To call your leads or sell for you

Want to see real work? On your free call, we walk you through campaigns our team has run, live on screen.

Ad spend → won jobs

Across four service businesses, every $1 spent on ads came back as over $14 in won jobs, from 1,731 leads.

Value of jobs the clients marked as won — not cash collected. Every business is different; we don't promise results.

See all won jobs on our results page

Want to know what a roofing lead should cost? Read How much should a roofing lead cost in 2026?

Helpful guides

Common questions

Do you call our leads or sell roofs for us?

No. We bring in leads, send instant automatic replies (Growth System and Growth Partner plans) and give your team a CRM that shows who to follow up and when. Your team calls the homeowners, books the inspections and sells the jobs.

Are you a roofing lead seller? Do you sell shared roofing leads?

No. We do not sell lead lists. Your roofing leads come from ads that run in your own Meta and Google accounts, so each lead goes only to your company. We set up the ads, landing page, tracking and instant replies (where your plan includes them). Your team calls the homeowners and sells the jobs.

Which is better for roofers, Google ads or Facebook ads?

They do different jobs. Google reaches homeowners searching right now, for example after a storm. Facebook and Instagram reach homeowners before they search. Many roofers use both; the Growth Diagnosis shows which should come first for you.

How do you improve lead quality?

We target your real service area, ask a few qualifying questions on the form, and separate repair, replacement and storm leads. Then we move budget to the ads that bring signed jobs, not just form fills.

How fast will we see leads?

Ads start running within days after setup. Results vary, and the first 10 to 15 days are a learning period with daily checks. We do not promise a number of leads.

Do we own the ad accounts and the leads?

Yes. You own every ad account, page and lead, and you pay ad spend directly to Meta or Google.

Do we have to sign a long contract?

No. Month-to-month terms are available. 3- or 6-month packages are optional; they renew automatically unless you email us at least 30 days before the term ends.

Do you work with storm and insurance restoration roofers?

Yes, and with retail repair and replacement roofers. Storm work needs fast replies and clear tracking, because leads come in waves.

What are the Texas rules for roofing ads about insurance?

In Texas, a roofer may not offer to waive, rebate or absorb a customer's insurance deductible, and may not act or advertise as a public adjuster on a claim for a property they also work on. The Texas Department of Insurance says ads and websites count. We write roofing ads to stay inside these limits, and your company stays responsible for its own compliance. This is general information, not legal advice. Rules can change; check tdi.texas.gov for the current text.

Where do you work?

With roofing companies across the US, starting with Texas.

Working in Texas? See how we handle hail season and Texas ad rules.

Find out where your leads are being lost

Book a free Growth Diagnosis. We review your ads, website and follow-up, and send you a short written summary of the top leaks and what to fix first.

Get my free Growth Diagnosis

We reply within 24 hours

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