Marketing for US remodelers and renovators

High-quality remodeling leads that are ready to talk. Not just price shoppers.

A remodel is a big decision. Homeowners take their time, ask for several quotes and talk to the company that answers first and follows up best. We build the system that finds the right homeowners and helps your team keep them talking to you.

Show me where my remodeling leads go

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Short answer: Digital Hark is a growth marketing company for US residential remodelers. We run Meta and Google ads, make professional ad videos and images, build landing pages for each project type, add tracking and instant replies (where included), and give you a CRM, a sales playbook and weekly reports. You see which ads bring the jobs your team signs.

Who we help

Every kind of remodel and renovation

If you sell remodeling or renovation work to homeowners, the same growth system can work for you. We can set up separate ads, landing pages and follow-up for each type of project you sell.

  • Kitchen remodeling
  • Bathroom remodeling
  • Whole-home renovation
  • Home additions and extensions
  • Basement finishing
  • Laundry and mudrooms
  • ADUs and garage conversions
  • Cabinets and countertops
  • Flooring
  • Windows and doors
  • Siding and exteriors
  • Decks, patios and outdoor living
  • Aging-in-place and accessibility
  • General home improvement

What does a remodeling digital marketing agency do?

A remodeling digital marketing agency puts your company in front of homeowners who are planning a kitchen, bathroom or whole-home project, and helps your team follow up on those inquiries over the weeks or months it takes them to decide.

Three questions show whether an agency fits: Are the ad accounts, pages and leads in your name? Does the weekly report go past leads to cost per signed job? And how is a signed job counted? We count it from the jobs your team logs, so cost per signed job is your number, not ours. We never book consultations or sell jobs for you; your team does that.

Sound familiar?

Common frustrations for remodeling owners

Typical problems we look for in a Growth Diagnosis. These are examples, not client quotes.

We drive out for a quote, and the homeowner only wanted a price to compare.

Leads ask for a call, then go quiet. Nobody knows who to follow up and when.

We get small repair jobs from ads made for full remodels.

We spend on ads every month, but we can't say which ad brought our last signed kitchen.

Why remodeling is different

The long road from first click to signed remodel

Most homeowners don't sign on the first call. Here is where good leads are usually lost, and what we put in place at each step. Shown as an example CRM board.

Ideas and research

The homeowner looks at photos and prices.

Kitchen · saw your project ad

Basement · saved your post

We: ads with your real work and a clear offer, such as a free design consultation.

Asks for quotes

They ask two to four companies at once.

Bathroom · reply sent, call today

We: an instant reply (Growth System and Growth Partner plans) and an alert, so your team can call first.

Thinks it over

Weeks can pass. Some companies stop following up here.

Addition · follow-up in week 2

Kitchen · follow-up in week 4

We: a follow-up plan in the CRM, with messages for every week.

Signs with someone

Often the company that stayed helpful and in touch.

Kitchen · signed by your team

You: mark the signed job, and the report shows which ad brought it.

High-quality leads

How we filter for quality before your phone rings

More leads is easy. Leads worth your time are the goal. A few simple questions on the form tell your team who is ready to talk, and help the ad platforms learn which homeowners to find more of.

  • Ads aimed at your service area and your project types
  • Separate ads and pages for kitchen, bathroom and whole-home work
  • Budget goes to the ads that bring signed jobs, not the cheapest clicks

Example qualifying questions

What project are you planning?Kitchen · Bathroom · Whole home
When would you like to start?Within 3 months · 3–6 months · Just looking
Budget rangeRanges you choose
Do you own the home?Yes · No
ZIP codeOnly your service area

Try it with your numbers

What does a signed remodel really cost you?

A cheap lead that never signs is expensive. Put in last month's numbers and see your real cost per signed job. Nothing is saved or sent.

Cost per lead–

Leads that signed–

Cost per signed job–

Cost per signed job = monthly ad spend ÷ jobs your team signed.

Your growth plan

What the first 90 days look like

  1. Week 1

    Free Growth Diagnosis

    We review your ads, website, tracking and follow-up and show you the three biggest leaks. You decide if you want our help.

  2. Weeks 1–2

    Fix the base

    Tracking from click to signed job, landing pages per project type, instant replies (Growth System and Growth Partner plans) and a CRM with a follow-up plan for slow decisions.

  3. First 10–15 days of ads

    Learning period

    Google and Meta ads go live in your service area. We check them every day while the platforms learn.

  4. Month 2

    Cut the waste

    We switch off ads that bring price shoppers and small jobs, and move budget to the ones your team signs.

  5. Month 3

    Grow what works

    More budget only where cost per signed job is healthy, and steady follow-up for homeowners who are not ready yet.

Every week: cost per lead, reply speed and cost per signed job, in plain words. Results vary by market; we never promise a number of leads.

What we do for you

One growth system for your remodeling business

Facebook and Instagram ads

Remodeling is visual. We show your real projects to homeowners in your area while they are still collecting ideas, with an offer like a free design consultation and a short form with qualifying questions.

More about Meta ads

Google Search ads

Reach homeowners searching "kitchen remodel near me" or "bathroom remodeling" right now, only in the ZIP codes you serve, with separate ads for each project type.

More about Google ads

Ad videos and images

Ad videos and images for each project type: kitchens, bathrooms, whole homes. Your real finished projects, filmed or photographed by you, edited into ads; plus professional offer images and videos that never pose as your projects.

Landing pages

One page per project type, with your photos, one clear offer and one short form. Fast on phones.

More about landing pages

Tracking and weekly reports

From the first click to the signed job, so you see cost per signed job by ad and project type. A clear report every week, in plain words. Included with our services.

More about tracking

Instant lead replies

On Growth System and Growth Partner plans, every new lead gets an automatic reply within seconds (by email; Growth Partner adds text messages, only with the homeowner's consent). On every plan, your team gets an alert to call.

More about instant replies

CRM, follow-up plan and sales playbook

A simple CRM that shows who to call and when, a follow-up plan for homeowners who need weeks to decide, and a playbook for consultations and quotes. Your team does the calls and the selling.

Follow-up keeps good leads warm

Stay in touch until they are ready to sign

  • A clear list in the CRM of who to call today
  • Friendly follow-up messages (text only with consent) for homeowners who need more time
  • A playbook for the consultation, the quote and the follow-up call

Who does what

Digital Hark

  • Runs your Meta and Google ads (one or both, by plan)
  • We make the ad videos and images (in every plan)
  • Builds landing pages per project type
  • Sends instant replies to new leads (Growth System and Growth Partner plans)
  • Sets up CRM, follow-up plan, playbook
  • Reports cost per signed job weekly

Your team

  • Calls the homeowners
  • Books the consultations
  • Quotes, sells and signs the jobs
  • Marks signed jobs in the CRM

You own every ad account, page and lead.

Honest about what we promise

We promise

  • Ads aimed at your area and your project types
  • Instant replies to new leads (Growth System and Growth Partner plans)
  • A follow-up plan your team can use
  • Weekly numbers you can check yourself
  • Month-to-month terms available

We never promise

  • A fixed number of leads
  • A ranking on Google
  • To call your leads or sell for you

Want to see real work? On your free call, we walk you through campaigns our team has run, live on screen.

A bathroom renovation company

Over $130,000 from 6 bathroom jobs.

Value of jobs the client marked as won — not cash collected. Every business is different; we don't promise results.

See all won jobs on our results page

Want to know what to measure? Read what cost per signed job means.

Common questions

Do you work with kitchen and bathroom remodelers?

Yes. We work with kitchen, bathroom and whole-home remodelers and home improvement companies across the US, starting with Texas.

Do you sell remodeling leads?

No. We do not sell lead lists. Your remodeling leads come from ads that run in your own Meta and Google accounts, so each lead goes only to your company. Your team calls the homeowners and sells the jobs; we help you measure which ads bring them.

Do you book consultations or sell jobs for us?

No. New leads get an instant automatic reply (Growth System and Growth Partner plans), and your team gets a CRM that shows who to follow up and when. Your team calls the homeowners, books the consultations and sells the jobs.

How do you avoid price shoppers?

We use ads that show your real work, a clear offer, and a few qualifying questions on the form, such as project type, timeline and budget range. Then we move budget to the ads that bring signed jobs.

Which is better for remodelers, Facebook ads or Google ads?

They do different jobs. Facebook and Instagram reach homeowners while they collect ideas. Google reaches homeowners who are searching right now. Many remodelers use both; the Growth Diagnosis shows which should come first for you.

Homeowners take weeks to decide. How do you help with that?

We set up a follow-up plan in the CRM with friendly messages for every week, and a playbook for your team, so good leads don't go cold while they think it over.

Do we own the ad accounts and the leads?

Yes. You own every ad account, page and lead, and you pay ad spend directly to Meta or Google.

Do we have to sign a long contract?

No. Month-to-month terms are available. 3- or 6-month packages are optional; they renew automatically unless you email us at least 30 days before the term ends.

Working in Texas? See how we help Texas remodelers earn trust.

Find out where your leads are being lost

Book a free Growth Diagnosis. We review your ads, website and follow-up, and send you a short written summary of the top leaks and what to fix first.

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