Guide · Measuring
What is cost per signed job, and why does it beat cost per lead?
The short answer
Cost per signed job is your total marketing spend for a period divided by the number of jobs signed from that marketing in the same period. It shows what each won job really cost. Cost per lead only shows what a form fill or call cost, even if the lead never books or buys.
Key takeaways
- Include ad spend and agency or software fees in the spend.
- Count only jobs that came from the marketing you are measuring.
- A cheap lead that never books an inspection costs more in the end than a more expensive lead that signs.
- The last step, the signed job, needs your team to mark it in the CRM.
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Free Growth DiagnosisHow do you calculate cost per signed job?
Cost per signed job = marketing spend in a period ÷ jobs signed from that marketing in the same period.
Include ad spend and agency or software fees in the spend. Count only jobs that came from the marketing you are measuring. Example: is Angi worth it for your business works through this math for Angi leads.
Cost per signed job calculator
Your numbers stay on this page. Nothing is sent. Start values are made-up examples.
A simple tool for planning, not a promise of results. Your real numbers come from the jobs your team logs in your CRM.
What do you need to track?
Lead
Where the lead came from (which ad or campaign)
Appointment
Whether an inspection or consultation was booked
Job
Whether the job was signed
Most of this can be captured automatically with tracking and a CRM. The last step, the signed job, needs your team to mark it in the CRM.
To send signed jobs back to Google, see Google Ads for contractors.
Where to go next
See how this works for roofing companies and remodelers, or book a free Growth Diagnosis and we will check what you can measure today.
Want to know what leads cost before they become jobs? Read how much a roofing lead should cost in 2026.
Common questions
How do I calculate cost per signed job?+
Add up your marketing spend for a period, including ad spend and fees. Divide it by the number of jobs signed from those leads in the same period.
Why is cost per lead not enough?+
A cheap lead that never books an inspection costs more in the end than a more expensive lead that signs. Cost per signed job shows the difference.
Written by the Digital Hark team. We run ads, landing pages, tracking and follow-up systems for US roofers and remodelers.
