Costs and budgets
Marketing budget
How roofers and remodelers can set a marketing budget: work back from the jobs you want, use 2026 cost per lead numbers, and see how Google and Meta spend.
Kitchen and bathroom lead cost
What kitchen and bathroom remodeling leads cost on Google, Facebook and Local Services Ads in 2026, and why cost per signed job matters more.
Roofing lead cost
What roofing and remodeling leads cost on Google and Facebook in 2026, why cheap leads can cost more, and the number to track instead.
Getting leads
Digital marketing for contractors: what to do first
Digital marketing for contractors in the right order: Google Business Profile, reviews, a clear website, Google and Meta ads, fast follow-up, tracking.
Remodeling leads: where they come from and how to win the long decision
Where remodeling leads come from (Houzz, Angi, Google, Meta, referrals), how long homeowners take to decide, and how to follow up until the job is signed.
Roofing leads: shared, exclusive or your own?
Roofing leads and lead generation explained: shared vs exclusive lead sites, Google Local Services Ads, your own ads, and how to judge each by signed jobs.
Is Angi worth it for roofers and remodelers?
Angi Leads reviews for roofers and remodelers: how charges and credits work, the FTC case, and when to build a lead flow you own.
Contractor lead generation
Where roofers and remodelers get leads: Google, Local Services Ads, Meta, lead sites and referrals. Shared vs exclusive leads, costs and what to track.
Ads
Google Ads for contractors: a plain-English guide
How Google Ads works for roofers, remodelers and other contractors: campaign types, settings that waste money, 2026 costs, tracking and Google's rules.
Facebook ads for contractors: a practical 2026 guide
How Facebook and Instagram ads work for contractors: lead forms vs landing pages, lead quality, Meta's ad rules, fast replies, tracking. Guides by trade.
Google Ads for remodelers
Google Ads for kitchen and bathroom remodelers: how to split campaigns, write ads, block wrong searches, use lead forms and know what a lead is worth.
Local Services Ads for roofers
How Google Local Services Ads work for roofers: paid leads, verification, bidding, ranking, credits, and the 2026 move to Performance Max.
Facebook ads for roofers
Facebook and Instagram ads for roofing companies: 2026 lead costs, offers that fit roofing, storm targeting limits, form questions and what to measure.
Google Ads for roofers
How Google Ads work for roofing companies: 2026 costs, keywords to bid on and block, location settings, call ads, tracking signed jobs and mistakes.
Facebook ads for remodelers
What Facebook and Instagram leads cost remodelers in 2026, how to get high-quality leads that are ready to talk, and the rules to check first.
Reviews and replying fast
Google reviews for contractors
How roofers and remodelers can get more Google reviews the right way: when and how to ask, how to reply, and what Google rules and the FTC review rule ban.
Speed to lead
How fast roofers and remodelers should reply to new leads, a 14-day follow-up plan, text scripts, and the consent rules to check before you text.
Measuring
Cost per signed job
Cost per signed job shows what your marketing really costs per job won. How to calculate it and what to track, for roofers and remodelers.
Tree service
Facebook ads for tree service: match the ad to the job
How tree service companies use Facebook and Instagram ads: which jobs fit, when to run them, what the form should ask, what to show, and what to measure.
Tree service leads: shared lead sites or your own?
Are Angi and Thumbtack leads worth it for a tree service? How shared lead sites and Local Services Ads charge and how to judge them by cost per signed job.
Texas
Texas hail storm marketing
When to start roofing marketing for Texas hail season, what works after a storm, and the Texas rules on deductibles and adjusting every roofer must follow.
