Tracking & Conversion Setup
Know exactly which dollar booked the job
Half your marketing budget is wasted — the problem is nobody can tell you which half. We fix that: GTM, GA4, Meta CAPI, and call tracking wired so every booked job traces back to the dollar that bought it.
✓ Month-to-month ✓ No contracts ✓ You own everything
Why this is our spine
The service other agencies hope you never ask about
Click-based reporting hides weak campaigns. Real attribution exposes them. That's why broken tracking is the industry norm — and why we start every engagement here. This very site runs the same setup we sell: every form, call button, and booking click is measured. Ask us to show you the live data on your strategy call.
What's included
Click to closed contract
- Google Tag Manager: one clean container for every pixel and event — no plugin soup
- GA4 configured for lead generation: forms, calls, booking clicks, audit runs — all as conversions
- Meta Conversions API (CAPI) server-side events with deduplication — ad optimization on real data even as browser tracking degrades
- Call tracking: which campaign and keyword made your phone ring
- Conversion mapping to your CRM, so "lead" isn't the finish line — booked job is
- A dashboard you can actually read: spend, leads, cost per lead, cost per booked job — by channel
Straight answers
Tracking questions, answered straight
Why is conversion tracking the first thing to fix?
Because without it, every marketing decision is a guess. You can’t cut the campaign that produces cheap-but-worthless leads, or scale the one quietly booking $40K jobs, if all you can see is clicks. Tracking turns marketing from an expense you hope works into a system you manage on numbers.
What is the Meta Conversions API and do I need it?
CAPI sends conversion events from a server instead of relying only on the browser pixel, which loses data to ad blockers and privacy settings. If you spend meaningful money on Meta ads, CAPI measurably improves the data your campaigns optimize on — yes, you want it.
My agency sends me reports. Isn’t that the same thing?
Ask one question about those reports: does anything in them connect ad spend to booked jobs? Most agency reports stop at clicks and "leads" because their tracking stops there. We wire the whole path — and you get direct access to the raw accounts, not just a monthly PDF.
Can you set up tracking even if another agency runs my ads?
Yes. Tracking setup works as a standalone project, and honestly, it keeps your current agency honest — you’ll see exactly what their campaigns produce. If the numbers are good, keep them. You’ll finally know.
See what your website is costing you
The free audit checks your current tracking — GA4, pixels, GTM — and shows you what's broken. Most sites fail this section.